Business Case Studies

  • Developed marketing plan for India’s largest fertilizer company, when the company forayed in to Pesticides business with a top Japanese company collaboration. Entire company’s marketing staff of about 600 were made business savvy.
  • A pesticide company was struggling to grow in spite of best production and marketing set up. RAY’s intervention developed processes that helped company identify its gaps and develop a execution able strategy.
  • Corporate farming overseas: An Indian corporate group wanted to venture in to corporate farming globally. Designed entire strategy and business plan. In the very first two months of operation, identified overseas partner, leased the lands and started cultivation with an assured buying by one of the worlds’ largest retail chains.
  • Corporate farming with farm tourism and dairy integration: An entrepreneur with no knowledge in farming was keen to get in to farming. RAY developed complete road map of the business. The unique thing about this farming model is, the business revenue flows from integrated sources of crop farming, dairy, retail outlets and agri (eco) tourism.
  • Transforming printing business. A very old printing press could not grow in spite of its peers growing by leaps and bounds. RAY’s intervention is helping the company to only bridge the missed opportunities but also grow ahead with new avenues in the space.
  • Economic – social up lift of an entire community: As a socio – economic development of a particular community, initiatives were taken up to upgrade the families by increasing the income levels by providing business opportunities and employment generating skills.
  • Growing business of a bio company overseas: Helped a bio agri input company to establish business overseas.
  • B2B connect : A company was strong in innovation and manufacturing. Created a partnership for the sales of its innovative product through a large company.
  • Establishing channel arrangement of an innovative product company : An research company has developed an extremely great agro input product, but did not know how to take it to the right customer through the right channel. RAY has identified segments, established channel network.
  • Agribusiness sensitivity to financial sector: RAY helps many financial sector clients who want to understand agri input industry in India. RAY conducts road shows with these clients both in India and abroad for investors.
  • Facilitating seed company sale: A seed company sale transaction was successfully carried out.
  • Establishing services linked agri input centres to an innovative company: An innovative company having an unique agri linkages digital platform to enhance the farming services was struggling to establish itself. RAY created a service linked brick and mortar business model, that gave the company not only much needed revenue but helped much required getting investments.